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Comparison of the communication of the Czech government's anti-pandemic measures in the Czech Television and the daily Blesk
Dušková, Lucie ; Klabíková Rábová, Tereza (advisor) ; Miessler, Jan (referee)
This thesis analyses the communication of two major Czech media during the health crisis - the covid-19 pandemic. The thesis focuses on the first wave of the pandemic and through a comparative analysis examines the content of the public television broadcaster- Czech Television and the tabloid Blesk. The aim of the thesis is to find out how these two different media outlets presented key messages concerning anti-pandemic measures, and especially how they framed the messages. The theoretical part draws on the literature on media communication and briefly defines related concepts such as media function, construction of reality in the media, agenda setting and framing, then describes the differences between tabloid and news coverage and introduces the media studied. The thematic focus of the research follows the communication of the media in an unprecedented situation; therefore, the thesis further focuses on the role of the media in times of crisis, focusing on the extraordinary situation of the covid- 19 pandemic. The thesis then describes the research methodology in which I will present the methods used and the aim of the research. The methodology is followed by the analytical part, which is based on a content analysis of media messages related to anti-pandemic measures. The thesis then tries to...
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Vegan activism: Czech Republic and Thailand
Hlavová, Karla ; Císař, Ondřej (advisor) ; Dvořák, Tomáš (referee)
The diploma thesis analyse vegan activism in the Czech Republic and Thailand. The aim of the work was to investigate the methods and techniques used by vegan activists and the contextual elements influencing the movement. The work used the theoretical framework of comparative and contextual analysis. The first chapter of the thesis provided an overview of social movements and concepts for their study. The next chapter explained the data collection methods and ethical aspects. The empirical part analyzed the methods, actors and environment of vegan activism in both countries. The research questions focused on the analysis of strategies and tactics of organizations in the Czech Republic and Thailand to promote veganism, as well as on how local cultural factors influence the practice and acceptance of vegan activism, as well as on the main challenges and obstacles that the movement faces. The results showed that vegan organizations in both countries focus on online activism, but with slight differences in their strategies. Cultural factors such as tradition and religion influence the practice and acceptance of veganism in each country. Among the main obstacles to the promotion of veganism in the Czech Republic are conservative attitudes to food, a lack of activists, a negative perception of non-profit...
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How to ask for donations: an experimental approach to fundraising on social media
Hamrová, Alžběta ; Vranka, Marek (advisor) ; Houdek, Petr (referee)
The objective of this thesis was to compare the effectiveness of different psychological effects used in fundraising and to determine which ones are most effective in motivating people to donate in a digital landscape. The research consisted of a field experiment that tested the following elements of charity appeals using social media ads of the organisation UNICEF Czech Republic: gain and loss framing, message type (statistical or anecdotal information), and the use of inclusive or exclusive language. Based on the data, there were no statistically significant differences in the donation intention using the above methods. Thus, for the most part, the results did not support the findings of previous laboratory experiments, which is subsequently set in the broader context of replicability of social science studies. The thesis highlights the importance of retaining some degree of detachment when implementing strategies based on findings from laboratory research into practice. There are reasons to be cautious, both because of the publication bias and because of the diverse conditions in which research takes place, which may influence the effectiveness of particular fundraising tactics. The main contribution of this paper lies in the high ecological validity of the field experiment and the subsequent...
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Sources and framing: a comparison of media coverage of climate change across the world
McCauley, Amina Rhyl ; Neag, Annamária (advisor) ; Němcová Tejkalová, Alice (referee)
in English This paper looks into how climate change is being covered by newspaper media in two Global South countries and two Global North countries - India, the Philippines, Denmark and Australia. While there is some literature on who the main sources are in climate change coverage, as well as how frequently climate change is covered in different countries, there is less literature on how climate change is framed, and how this relates to who the main sources are. Analyzing articles from three newspapers in each country, this content analysis gathered data on what sources are being predominantly used in news articles, and further, how these articles are being framed. It was found that climate change has become a highly politicized issue in the media across most of these countries, and that the main voice in how climate change is becoming to be understood is politicians - except for in Denmark. At the same time, it was found that climate change is mainly being framed as an issue in need of action - except for in Australia.
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Making more space at the table: how The New Yorker portrays family dynamics in its audiovisual content
Novaes Buffa, Fernanda ; Miessler, Jan (advisor) ; Géla, František (referee)
The purpose of this study is to generate a debate about the portrayal of immigrant families in The New Yorker documentaries. The general objective is to understand how visual framing and the use of mise-en-scène elements such as set design, lighting and space, play a crucial role in communicating the representations of immigrant families and influencing the viewer's perception towards this group. In this study, the method used is close textual analysis on shots where family dynamics unraveled in seven documentaries featured in The New Yorker: Ale Libre; Guanajuato Norte; Seasons; Sing Me a Lullaby; Team Meryland; The Prince of Luna Park; and Yves & Variation. Findings indicate that immigrant families are, mainly, shown: 1) indoors, during the day; 2) with high-key lighting; and 3) with positive, closed, and deep space settings. The camera distance that appeared the most is "medium close-up". The findings advance how immigrant families are framed through mise-en-scène. This study contributes to the understanding that the portrayal of immigrant families in documentaries is a result of not only economic, social, political, and cultural tendencies and shifts, but also of elaborated constructions through mise-en-scène elements in a frame. This study has implications for research on film studies,...
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The Taliban in a pedal boat: A visual framing analysis of Associated Press and Reuters news photographs of the fundamentalist regime after the end of the Afghanistan war
Gironès Martín, Cristina ; Lábová, Sandra (advisor) ; Turková, Kateřina (referee)
The early photographic coverage of the Afghanistan war in 2001 was part of the 'War on terror' discourse, arising from the 9/11 attacks. The information environment was shaped by the US administration's control (Cherkaoui, 2017), and frames were used to depict the enemy, the Taliban, in a way that justified the military intervention (Miller, 2004). Twenty years later, in 2021, US forces decided to leave the country definitively; thus, the war is considered over. This study compares the visual representation of the fundamentalists in Associated Press and Reuters news photographs in 2001 and 2021 through the lens of framing theory (Entman, 1993) with the peace journalism concept (Galtung, 1986). For this aim, a mixed methodology is employed. On one hand, the content analysis discovered that after 9/11 a polarized frame was used to portray the Taliban, something that strongly changed after the war ended. Even though peace is not completely established, the fighters are overall seen from a more humanizing point of view. On the other hand, the semiology analysis found that in 2021 Western coverage still reproduces the Us/Other rhetoric which is reinforced by a misperception of the Arab/Muslim world. Keywords Afghanistan war; framing; peace journalism; photojournalism; stereotypes; information dominance.
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State of emergency in the Czech Republic as an oportunity for political communication
Srbová, Barbora ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
The thesis focuses on the political communication and media-related aspects of the first two waves of the coronavirus pandemic in the Czech Republic. The Czech Republic overcame the spring wave of the pandemic in 2020 almost exemplarily, despite low preparedness and lack of protective equipment. This changed completely with the arrival of the second wave, when Czechia found itself among the worst affected countries. The aim of this paper is to explore one of the possible causes of this development. The thesis builds on the assumption that 1) political communication and media messages directed at citizens can - especially in times of crisis when news messages and politicians receive increased attention - have a perceptible impact on citizens' behaviour, their decision-making and their interpretation of unfolding events, and 2) that inconsistency of information, as well as inconsistency in its interpretation and framing, can have a negative impact on citizens' trust in the state and in the measures taken. Building on these assumptions, the paper uses a content analysis to examine how the COVID-19 disease pandemic was framed by the government and the media during the first and second waves of the pandemic, and tests the hypothesis that the degree of divergence between government and media framing of...
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Media image of terrorist attacks in the Czech and French media: a comparative analysis
Hegerová, Lucie ; Perottino, Michel (advisor) ; Říchová, Blanka (referee)
This bachelor's thesis deals with how six selected media report on the issue of terrorist attacks. Three Czech and three French media were included in the research in order to compare the method of information in these two countries. Specifically, MF Dnes, Hospodářské noviny, Právo, Le Figaro, Le Monde and Libération were examined. The method of informing was investigated on the example of three terrorist acts - attacks on trains in Madrid on March 11, 2004, Norwegian attacks in Oslo and on the island of Utøya on July 22. 2011 and the attack on Charlie Hebdo in Paris on January 7, 2015. The importance of depicting and framing terrorist attacks is also growing with the growing awareness of society and the fact that the reaction of the media and the public today is an indispensable part of the terrorist act, which the perpetrators themselves take into account when planning it. The author asks several questions concerning the thematic agenda of attacks and their framing. A combination of quantitative and qualitative content analysis methods was used to answer them, focusing on the frameworks used. The work will then be compared not only at the state level, but also between individual media and specific attacks. The result of the work are findings on the similarities and differences of the method of...
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Media Picture of Volunteering: Mladá fronta DNES and Svět neziskovek in 2011
Tichotová - Fryčová, Linda ; Pospíšilová, Tereza (advisor) ; Navrátil, Jiří (referee)
The objective of this work is to survey the media picture of volunteering as provided to the public by the two Czech media - the most read quality paper in the Czech Republic Mladá fronta DNES and the professional electronic monthly Svět neziskovek. The survey consists of analysis of articles published in the respective media in 2011 for which the framing method (also called frame analysis) was used. With regard to the complexity of the phenomenon of volunteering, this work uses the theoretical concept of three paradigms (perspectives) as established by C. Rochester. These three paradigms (civil society paradigm, non-profit paradigm, volunteering as serious leisure) are identified in the articles, surveyed and mutually compared and subsequently the overall picture of volunteering as provided by the media is compiled. Quantitative evaluation of certain parameters related to volunteering within the articles (the field of voluntary activities, organizational context, age of volunteers and so forth) is also a part of this work.
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